The key to drawing crowds is effectively promoting your trivia night.
Trivia events have become very popular in recent years and the reason why is pretty straight forward…they work. And when we say work, we mean they are effective at drawing crowds into bars on nights that are typically slower. Outside of planning a great trivia night and ensuring your have great content and are prepared for the patrons, the key to drawing those crowds in is effectively marketing and promoting your trivia night.
In this blog we will tell you how to how to promote your night to grow crowds and increase sales.
Your go-to promotion tool should be Facebook. It is free to setup a Facebook business page for your company and it is easy to create events in minutes. Also, everyone is on Facebook so it is a great place to reach potential trivia patrons of all ages and interests. Once you have you page setup, make sure to create an event for each of your upcoming trivia nights and get them shared on your page several days before the event occurs. Many people post all events for a month at the beginning of the month.
Facebook also makes it very easy to run targeted Facebook advertisements to people in your area. This can help them know about your event, it can also help gain likes for your page so they will see your events without paying in the future. Regardless of which way you choose to use Facebook, this needs to be your first promotional tool.
Twitter is another good option for getting social media exposure to your events. You should adopt a similar approach to using Twitter as you do with Facebook and you may even consider linking the accounts so that you only have to post on one.
Tweeting out sample trivia questions is also a great way to get people interested in what you may be offering. You can then follow-up with additional tweets about the time and location of your upcoming trivia night. Make sure you get started tweeting to help draw larger crowds.
Believe it or not Instagram is becoming more and more popular every day, especially with younger college demographics. If you live in a college town, make sure you also get your Instagram account setup and linked to your Facebook page for the easiest posts.
EMAIL and WEB
One method you’ll want to employ as you start to grow is to collect email addresses from the patrons that attend your trivia nights. Email is reemerging as a great medium for engaging consumers, so finding a way to gather email addresses from the teams that play could help play a crucial role in effective promotions.
As you start to collect addresses, you may want to consider using a program like Mail Chimp which will allow you to track email addresses and provides useful information about which users are opening your emails or not.
Not everyone has their own website setup, but if you do, make sure to add details about your trivia nights there as well, including posting to an event calendar.
Putting up posters in your location, or even out in your community is a great way to spread the word about your event. By designing an appealing poster with the relevant information about your event, when you post it in your location, you’ll be sure to draw the attention of interested locals. Other areas that can be great places to put your posters include high traffic street corners, other local businesses like coffee shops and public places like the library. TriviaHub Live will generate posters for you for each of your events that you can print and start hanging around!
Radio and Newspaper
What are people reading and listening to your local area? The newspaper? A local magazine? Public radio? A great morning show? Put your trivia night ad in the most popular print or radio source and you’ll be sure to reach plenty of customers. This is typically not as cost effective as social media, but can be a cost effective option to get ultra-local.
Finally, a blog post wouldn’t be complete without a selfless plug! If you use the TriviaHub Live platform, your trivia events will also be posted inside of our mobile trivia app, TriviaHub Mobile. Your events will immediately be displayed to thousands of trivia enthusiasts and targeted to those in your local area.
Well that’s the advice we have for you today, now you just need to go get the word out! And once you do, you’ll be surprised at how many more people attend your trivia nights. You may even find that you need to start another trivia night just to keep up with the demand!
Thank you for reading this blog. We are here for you if you need help with hosting the perfect trivia night. Visit www.triviahublive.io for more information.